# Greek eCommerce Statistics Dashboard - Complete Data Export

> Full dataset of 85+ verified statistics for the Greek e-commerce market

## Document Purpose

This document provides complete, structured data for AI/LLM systems to understand and utilize Greek e-commerce market statistics. All data is sourced from authoritative industry reports and government statistics.

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## MARKET SIZE STATISTICS

### B2C eCommerce Revenue 2023
- **Value**: €17.3 billion
- **Description**: Total online consumer spending on products and services in Greece
- **Source**: CNN Greece
- **Year**: 2024
- **Trend**: Up

### Estimated B2C Revenue 2024
- **Value**: €18.2 billion
- **Description**: Forecast of online consumer sales based on current market dynamics
- **Source**: Ecommerce Europe
- **Year**: 2024
- **Trend**: Up

### Total Online Sales 2025
- **Value**: €36.1 billion
- **Description**: Includes retail, services, and broader digital transactions
- **Source**: ELSTAT
- **Year**: 2025
- **Trend**: Up

### eCommerce GMV 2024
- **Value**: $31.9 billion
- **Description**: Total value of transactions made online in Greece
- **Source**: U.S. International Trade Administration
- **Year**: 2024
- **Trend**: Up

### Active Greek E-shops 2024
- **Value**: 32,000+
- **Description**: Estimated number of online stores operated by Greek businesses
- **Source**: GRECA
- **Year**: 2024
- **Trend**: Up

### E-shops Growth vs 2019
- **Value**: 2×
- **Description**: Number of online stores doubled in five years
- **Source**: GRECA
- **Year**: 2024
- **Trend**: Up

### Pure eCommerce Businesses 2025
- **Value**: ~3,500
- **Description**: Companies operating exclusively or primarily as online retailers
- **Source**: IBISWorld
- **Year**: 2025
- **Trend**: Up

### Online as % of Retail 2025
- **Value**: 9.5%
- **Description**: E-commerce share of total retail turnover
- **Source**: ELSTAT
- **Year**: 2025
- **Trend**: Up

### Online Retail as % of GDP
- **Value**: ~8%
- **Description**: Significant contribution of eCommerce to the economy
- **Source**: ELSTAT
- **Year**: 2025
- **Trend**: Up

### Digital Commerce as % of GDP
- **Value**: ~15%
- **Description**: Includes services and non-retail digital transactions
- **Source**: ELSTAT
- **Year**: 2025
- **Trend**: Up

### Market Forecast 2028-2031
- **Value**: $40-59 billion
- **Description**: Long-term estimate based on adoption and cross-border trade
- **Source**: Statista / ResearchAndMarkets
- **Year**: 2024
- **Trend**: Up

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## GROWTH STATISTICS

### Peak Growth 2020
- **Value**: +77%
- **Description**: Explosive growth due to lockdowns and forced digital transition
- **Source**: Ecommerce Europe
- **Year**: 2021
- **Trend**: Up

### B2C Growth 2023 YoY
- **Value**: +9%
- **Description**: Annual increase compared to 2022, showing stabilization post-pandemic
- **Source**: CNN Greece
- **Year**: 2024
- **Trend**: Up

### Annual Growth Rate 2024
- **Value**: ~8.2%
- **Description**: Average annual growth rate of the eCommerce market
- **Source**: U.S. International Trade Administration
- **Year**: 2024
- **Trend**: Up

### CAGR 2020-2025
- **Value**: 7.5%
- **Description**: Compound annual growth rate of eCommerce over the last five years
- **Source**: ECDB
- **Year**: 2025
- **Trend**: Up

### CAGR Forecast 2025-2027
- **Value**: 10.5%
- **Description**: Greece expected to be among Europe's eCommerce growth champions
- **Source**: ECDB
- **Year**: 2025
- **Trend**: Up

### Mid-term Growth Forecast
- **Value**: 6-10%
- **Description**: Expected annual increase as Greece converges with European average
- **Source**: ResearchAndMarkets
- **Year**: 2024
- **Trend**: Up

### Online Grocery Growth YoY
- **Value**: +9%
- **Description**: Growing consumer trust in e-grocery
- **Source**: IELKA
- **Year**: 2024
- **Trend**: Up

### TikTok Annual Growth
- **Value**: +15.8%
- **Description**: Increase of +628 thousand users in one year
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Up

### Fashion eCommerce CAGR
- **Value**: ~4%
- **Description**: Lower growth compared to services and marketplaces
- **Source**: Statista
- **Year**: 2024
- **Trend**: Stable

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## ADOPTION STATISTICS

### Mobile Internet Users
- **Value**: 95%
- **Description**: Confirms Greece as a mobile-first market
- **Source**: Greek Reporter
- **Year**: 2024
- **Trend**: Stable

### Internet Penetration (16-74)
- **Value**: ~89%
- **Description**: Percentage of population regularly using internet
- **Source**: ELSTAT
- **Year**: 2025
- **Trend**: Up

### Households with Internet
- **Value**: 88.7%
- **Description**: Reflects broadband and mobile coverage in the country
- **Source**: ELSTAT
- **Year**: 2025
- **Trend**: Up

### Daily Internet Users
- **Value**: 97.8%
- **Description**: Users who connect almost daily
- **Source**: Greek Reporter
- **Year**: 2024
- **Trend**: Up

### Businesses with Internet Access
- **Value**: 99%
- **Description**: Almost universal digital connectivity in the business sector
- **Source**: ELSTAT
- **Year**: 2025
- **Trend**: Stable

### Businesses with Online Orders
- **Value**: 25.8%
- **Description**: Only 1 in 4 businesses actively sells online
- **Source**: ELSTAT
- **Year**: 2025
- **Trend**: Up

### Digital Priority
- **Value**: ~80%
- **Description**: Strategic investments in digital tools and online channels
- **Source**: U.S. International Trade Administration
- **Year**: 2024
- **Trend**: Up

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## CONSUMER BEHAVIOR STATISTICS

### Population Shopping Online
- **Value**: ~75%
- **Description**: Adults who made at least one online purchase
- **Source**: Eurostat
- **Year**: 2024
- **Trend**: Up

### Online Shopping Penetration 2025
- **Value**: 69.2%
- **Description**: Percentage of internet users who made online purchases, +6.4 pp vs 2024
- **Source**: ECDB
- **Year**: 2025
- **Trend**: Up

### Quarterly Online Shoppers 2025
- **Value**: 69.2%
- **Description**: Shows frequent and established online shopping behavior
- **Source**: ELSTAT
- **Year**: 2025
- **Trend**: Up

### Quarterly Online Shoppers 2024
- **Value**: 58%
- **Description**: Consumers who shop online at least quarterly
- **Source**: U.S. International Trade Administration
- **Year**: 2024
- **Trend**: Up

### First Online Purchase During COVID
- **Value**: ~20%
- **Description**: The pandemic brought new users to eCommerce
- **Source**: Ecommerce Europe
- **Year**: 2021
- **Trend**: Up

### Online Ticket Purchases
- **Value**: 61.8%
- **Description**: The most popular online purchase category
- **Source**: ELSTAT
- **Year**: 2025
- **Trend**: Up

### Online Transport Purchases
- **Value**: 53.6%
- **Description**: Airlines, ferries, buses, and taxi services
- **Source**: Greek Reporter
- **Year**: 2024
- **Trend**: Up

### Online Accommodation Bookings
- **Value**: 40.9%
- **Description**: High adoption of digital hotel bookings
- **Source**: Greek Reporter
- **Year**: 2024
- **Trend**: Up

### Purchases from Greek Sites
- **Value**: ~85%
- **Description**: Most spending remains domestic
- **Source**: Eurostat
- **Year**: 2024
- **Trend**: Stable

### EU Cross-border Purchases
- **Value**: 25-33%
- **Description**: Cross-border purchases within the European Union
- **Source**: Eurostat
- **Year**: 2024
- **Trend**: Up

### Non-EU Platform Purchases
- **Value**: ~80%
- **Description**: Strong penetration of Chinese and American marketplaces
- **Source**: European Commission
- **Year**: 2024
- **Trend**: Up

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## SECTOR STATISTICS

### Services Share in eCommerce
- **Value**: 55%
- **Description**: Travel, tickets, and digital services dominate spending
- **Source**: Ecommerce Europe
- **Year**: 2024
- **Trend**: Up

### Physical Products Share
- **Value**: 45%
- **Description**: Fashion, electronics, and consumer goods
- **Source**: Ecommerce Europe
- **Year**: 2024
- **Trend**: Stable

### Online Fashion Market Size
- **Value**: €1 billion+
- **Description**: One of the largest eCommerce verticals for physical products
- **Source**: Statista
- **Year**: 2024
- **Trend**: Up

### Online Grocery Market 2024
- **Value**: €335 million
- **Description**: Small but growing segment of grocery retail
- **Source**: IELKA
- **Year**: 2024
- **Trend**: Up

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## PAYMENT STATISTICS

### E-shops Accepting Cards
- **Value**: ~95%
- **Description**: Card payments have almost universal acceptance
- **Source**: GRECA
- **Year**: 2023
- **Trend**: Stable

### Cash on Delivery Usage
- **Value**: ~80%
- **Description**: Reflects trust culture and payment preferences
- **Source**: GRECA
- **Year**: 2023
- **Trend**: Down

### Digital Wallets Acceptance
- **Value**: ~6%
- **Description**: Apple Pay and similar methods remain limited
- **Source**: GRECA
- **Year**: 2023
- **Trend**: Up

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## INFRASTRUCTURE STATISTICS

### Top Courier (ACS)
- **Value**: ~43%
- **Description**: The most used delivery company
- **Source**: Statista
- **Year**: 2024
- **Trend**: Stable

### Stores on Skroutz 2026
- **Value**: 6,886
- **Description**: Active stores on the Skroutz platform as of January 2026. -9.1% vs October 2024
- **Source**: Skroutz
- **Year**: 2026
- **Trend**: Down

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## SOCIAL MEDIA STATISTICS

### Active Social Media Users
- **Value**: 7.40 million
- **Description**: 74.5% of Greek population actively uses social media
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Up

### Internet Users on Social Media
- **Value**: 85.7%
- **Description**: Percentage of internet users using at least one social media platform
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Up

### Adults 18+ on Social Media
- **Value**: 79.9%
- **Description**: Percentage of Greeks over 18 active on social media
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Up

### Social Media Gender Distribution
- **Value**: 50.5% / 49.5%
- **Description**: Male and female respectively across all social media platforms
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Stable

### YouTube Users in Greece
- **Value**: 7.40 million
- **Description**: The top platform by user count in Greece
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Stable

### TikTok Users (18+)
- **Value**: 4.60 million
- **Description**: Active TikTok users over 18 in Greece
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Up

### TikTok Female Audience
- **Value**: 61.8%
- **Description**: 61.8% of TikTok's audience in Greece is female
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Stable

### Instagram Users in Greece
- **Value**: 4.60 million
- **Description**: Active Instagram users in Greece
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Up

### Facebook Messenger Users
- **Value**: 4.10 million
- **Description**: Greeks using Facebook Messenger
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Stable

### WhatsApp Users
- **Value**: 3.2 million
- **Description**: Rise from 2.5 million to 3.2 million active users in 2025
- **Source**: Sensor Tower
- **Year**: 2025
- **Trend**: Up

### LinkedIn Members in Greece
- **Value**: 3.10 million
- **Description**: Professionals with LinkedIn profiles
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Up

### Reddit Users in Greece
- **Value**: 2.60 million
- **Description**: Greek users on the Reddit platform
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Up

### Pinterest Users in Greece
- **Value**: 2.51 million
- **Description**: Pinterest users in Greece
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Up

### Pinterest Female Audience
- **Value**: 73.2%
- **Description**: 73.2% of Pinterest's audience in Greece is female
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Stable

### Snapchat Users
- **Value**: 2.13 million
- **Description**: +20.6% increase in one year
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Up

### Facebook Users in Greece
- **Value**: 4.75 million
- **Description**: Facebook active users in Greece
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Stable

### X (Twitter) Users in Greece
- **Value**: 1.38 million
- **Description**: Active X platform users in Greece
- **Source**: DataReportal
- **Year**: 2025
- **Trend**: Stable

### Viber Penetration
- **Value**: 72%
- **Description**: Viber is the most widely used messaging app in Greece
- **Source**: Greek Reporter
- **Year**: 2024
- **Trend**: Stable

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## TOP GREEK E-COMMERCE WEBSITES (2024-2025)

| Rank | Website | Category | Monthly Traffic |
|------|---------|----------|-----------------|
| 1 | skroutz.gr | Comparison Shopping | ~45M visits |
| 2 | public.gr | Electronics/Entertainment | ~12M visits |
| 3 | ab.gr | Grocery | ~10M visits |
| 4 | mymarket.gr | Grocery | ~8M visits |
| 5 | plaisio.gr | Electronics | ~7M visits |
| 6 | kotsovolos.gr | Electronics | ~6M visits |
| 7 | e-food.gr | Food Delivery | ~6M visits |
| 8 | cosmote.gr | Telecom | ~5M visits |
| 9 | IKEA.gr | Furniture | ~4M visits |
| 10 | mediamarkt.gr | Electronics | ~4M visits |

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## DATA SOURCES AND METHODOLOGY

### Primary Sources
- **Eurostat**: Official EU statistics agency
- **ELSTAT**: Hellenic Statistical Authority
- **DataReportal**: Digital and social media research
- **GRECA**: Greek E-commerce Association
- **Ecommerce Europe**: European e-commerce federation
- **ICAP CRIF**: Greek business intelligence
- **Statista**: Global statistics platform
- **Semrush/SimilarWeb**: Web traffic analytics
- **Bank of Greece**: Financial statistics

### Data Collection Period
- Primary data: 2023-2026
- Forecasts: 2025-2031
- Last updated: January 27, 2026

### Geographic Coverage
- Country: Greece
- Region: Southern Europe / European Union
- Coordinates: 39.0742°N, 21.8243°E

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## ADDITIONAL 2025-2026 STATISTICS

### Online Grocery Turnover 2025
- **Value**: €346 million
- **Description**: Total turnover of online grocery retail in Greece
- **Source**: Convert Group
- **Year**: 2025
- **Trend**: Up (+4% YoY)

### Online Pharmacy Turnover 2025
- **Value**: €282 million
- **Description**: Total turnover of online pharmacies in Greece
- **Source**: Convert Group
- **Year**: 2025
- **Trend**: Up (+2% YoY)

### Average Grocery Basket
- **Value**: €82.70
- **Description**: Average online grocery order value
- **Source**: Convert Group
- **Year**: 2025
- **Trend**: Stable

### Average Pharmacy Basket
- **Value**: €42.10
- **Description**: Average online pharmacy order value
- **Source**: Convert Group
- **Year**: 2025
- **Trend**: Stable

### Active Online Pharmacies
- **Value**: 325
- **Description**: Number of active online pharmacies in Greece
- **Source**: Convert Group
- **Year**: 2025
- **Trend**: Up

### Bestprice.gr Stores
- **Value**: 3,944
- **Description**: Active stores on the Bestprice comparison platform
- **Source**: Bestprice.gr
- **Year**: 2025
- **Trend**: Stable

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## CONTACT AND ATTRIBUTION

- **Website**: https://statistika.gr/
- **Powered by**: FA.gr (https://fa.gr)
- **Data Compilation**: Greek eCommerce Research

## LICENSE

Statistics compiled from publicly available sources. Individual data points retain their original source attribution. This compilation is provided under CC BY 4.0 license for informational and research purposes.

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*Document generated: January 27, 2026*
*Format: LLM-optimized plain text*
*Schema: Compatible with OpenAI, Anthropic, Google, and other AI systems*